After opening the scoring for Marseille in their game against Saint-Étienne at the weekend, he nabbed a phone from a pitch side photographer and did an Instagram Live stream of the celebrations.
At which point we're supposed to clutch our pearls and declare once more, with feeling... that the GAME'S GONE!
Starting to worry though, that no matter how often you make it clear you disapprove of this sort of thing; this sort of thing just keeps on happening. With greater frequency, if anything.
So if you can't beat em. Join em.
Top-level football's not sport but content. Not goals but numbers. Instagram likes not league positions! Get used to it or GTFO.