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Down with this sort of thing

Czech team install new dugout - A giant beer can!

When was the last time news of some 'innovative' tie-in between a brand and a club didn't leave you shaking your head disapprovingly at The State of Modern Football? I suppose it can't be easy to whip up a sense of excitement around Man Utd and their official Asian tractor partners, but then if no-one cares why bother in the first place?

Viktoria Plzen have got the right idea. Form a partnership with a local brewery, build a new dugout in the shape of a can. Job done.

Don't know about you, but I could real go for an icy Gambrinus right now...

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